So Lord Carter's long awaited report on how Britain should further embrace the Digital Age is published at last. I've picked out the four cornerstones of the report as stated in the forward:
* to complement and assist the private sector in delivering the effective modern communications infrastructure we need, built on new digital technologies;
* to enable Britain to be a global centre for the creative industries in the digital age, delivering an ever wider range of quality content, including public service content, within a clear and fair legal framework;
* to ensure that people have the capabilities and skills to flourish in the digital economy, and that all can participate in digital society; and
* for government to continue to modernise and improve its service to the taxpayer through digital procurement and the digital delivery of public services.
The words highlighted above in bold italic are particularly pertinent to the printing industry and especially so the world of Web-to-Print (W2P). The Government wants Britain to be a 'global centre for the Creative Industries' it wants the British people to have the 'capabilities and skills to flourish in the digital economy'. It goes on to say that it will modernise and improve its service through 'digital procurement and delivery'. To my mind, that means if you want to sell print to the Government, you'd better find a way of helping them to purchase from you online.
You can download the 3mb PDF file from the BBC website here:
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