Hot on the heels of a US survey from Dr Joe Webb showing over 7,000 small printers think Web-to-Print is a critical factor for their businesses, the British Association of Print and Communications (BAPC) has released its own survey. In April 2009, it received responses from 473 member companies with what they felt were the critical issues facing their business in order of priority:
21.5% Web-to-Print
21.5% Marketing
18.0% Sales
16.0% Business Climate
08.0% Human Resources
07.5% Equipment
07.5% Environment
The majority of these businesses employ fewer than 15 people and almost certainly use digital printing technologies. It does feel as if W2P is finally being recognised as either a threat, an opportunity, or both.
What's needed is a strategy and an achievable implementation plan.
www.w2p.co.uk
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment