A trip to Philadelphia without a tour round the historical sites would be inexcusable. As an Englishman, our shared history binds us together. What struck me, while looking at Benjamin Franklin's Printing Office, was just how powerful the printed word has been, and continues to be. It has shaped our lives like no other medium. The Declaration of Independence was (and still is) an incredibly important piece of print that shaped history and politics. It also occurred to me that, during another momentous political occasion, namely the election of one Barack Obama, a new way of communicating with the masses was tried out on television for the first time. This was CNN's first holographic transmission. You might be forgiven for saying 'what's the point in that' but let's not forget that very few people could read in Franklin's day and yet printing still caught on.
On Demand will show us how the printing 'industry' is evolving and how we are harnessing other communication technologies to complement our ink on paper. It seems to me that it takes a momentous event in history to truly ignite the use of new communication media. This recession is a truly momentous event and already we are seeing a huge increase in the use of multi-channel communications. History is being made, one day at a time! www.w2p.co.uk
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